It was the kind of promotional campaign a star of Mathers’ level has long been accustomed to getting, and it certainly meant that anyone even the slightest bit tuned in to mainstream music in 2017 knew that he had an album coming out that December.īut the rollout backfired.
#EMINEM ALBUM SALES FIRST WEEK TV#
If there were lessons to be learned from Revival‘s underperformance, though, Eminem seems to have heeded them for the subsequent release of Kamikaze. The former release received a very traditional extended rollout, replete with an event lead single (“Walk on Water”) including a major featured star - Beyoncé herself - as well as several high-profile TV performances, headline-grabbing artwork, and even a hype-building fake drug website. The album’s numbers were still considerable by modern-day standards - its 267,000 units earned in its first week ranked third for all hip-hop albums in 2017, behind efforts from Kendrick Lamar and Drake, possibly the genre’s two biggest contemporary stars - but for a longtime blockbuster artist, it represented a major step back, and one that it seemed unclear if Eminem (at 45 years old and nearly 20 years past his mainstream breakthrough) could reverse course from.
Late last year, Eminem experienced the most underwhelming response to any of his eight major-label albums with the release of Revival, his first LP since the hugely successful Marshall Mathers LP 2 four years earlier. The set was critically panned, notched just a fraction of the first-week sales of MMLP2, and failed to generate anything resembling a pop hit no song from the album even graced Billboard‘s Radio Songs chart. 31), almost certainly won’t have that overall industry-wide impact - arguably, no album since Beyoncé has - and clearly lacks the Internet-wide approval of that 2013 effort either. But it may have a comparable impact on Em’s own career, re-establishing the star MC as a commercial force following a low point in sales and relevance, and proving he might not be retreating back to top 40’s shadows as quickly as many would have predicted. Kamikaze, the new surprise album released by veteran rapper Eminem on Friday (Aug. The set not only outsold 4‘s first-week numbers in its first day, but it dominated conversation in the music world for the remainder of the calendar year (and well into 2014), changed the way the entire industry approached big-ticket new releases, and of course, re-established Bey as the Queen, with her supremacy unlikely to be questioned again anytime soon thereafter.Įminem and New Def Jam CEO Paul Rosenberg on Early 'Broke Days,' Courting Controversy and Hip-Hop's… Then, late on a Thursday night in December of that year, Beyoncé’s new self-titled visual album unexpectedly dropped from the heavens. A rapturously received performance at Super Bowl XLVII that February reconfirmed her legacy, but it seemed like that was what she might have been on her way to becoming in totality: a legacy act, one who would always maintain a steady and devoted fanbase, but would increasingly operate outside the pop’s mainstream. Her 2011 album 4 had opened to positive reviews and diehard fan approval but her lowest overall sales to date, while the album’s singles had all stalled comfortably outside the Hot 100’s top 10. "There is no relapse 2," he tweeted, before following it up with, " RECOVERY.It’s easy to forget this in 2018, but in 2013, globally beloved pop superstar Beyoncé was actually in something of a vulnerable position in her career. Instead of releasing Relapse 2, Eminem took to Twitter to scrap the album. Recovery was supported by hits like Not Afraid, Rihanna-assisted power-ballad Love the Way You Lie, and lyrical head-to-head with Lil Wayne on No Love. It was released in 2010, just two years after announcing his sobriety. 15Īs the title of the album suggests, Recovery provides a more personal approach musically. To celebrate his 12 years of sobriety, let's take a look at 15 facts you might want to know about his 2010 comeback album, Recovery.
It's been one hell of a journey for the father of Hailie, Whitney, and Alaina. He captioned, "And counting," the Boblo Boat rapper captioned, along with a picture of Eminem holding his 10-year AA coin with '12' written on it. Eminem's Bad-half partner in rhymes, Royce da 5' 9", took to Instagram to congratulate the Rap God. To this date, the Instagram post has gained over 1.6 million likes. UNITY SERVICE RECOVERY' stamped on it on Instagram, captioning, "Clean dozen, in the books! I'm not afraid." Recently, Eminem, real name Marshall Bruce Mathers III, took social media to celebrate the best achievement in his lifetime, and it had nothing to do with record sales or his cars.Įminem flaunted his 12-year Alcoholics Anonymous token with 'ONE DAY AT A TIME.
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